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El Taco Grande's New Sign in Historic Batavia

El Taco Grande, a popular Mexican restaurant in Batavia, IL that has been in business since 1991, took a look at their dated illuminated cabinet sign and thought: "We can do better! A larger, more attractive sign would generate more business as it would identify and direct customers to our restauran...

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Baseball Season is almost here - Buy me some peanuts and Cracker Jack

The firm of F.W. Rueckhelm & Bros. was established in Chicago in 1872 for the purpose of manufacturing popcorn specialties. By early 1900's production had been expanded to include a complete line of items ranging from Cracker Jack and marshmallows to bar goods, penny goods, bulk candies, package...

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NYC Neon Company Supporting Havana's Neon Restoration Program

New York, NY (PRWEB) February 05, 2017 New York City’s legendary neon creators, Let There Be Neon, has become the first US neon company involved in Havana, Cuba’s emerging neon sign restoration movement. Let There Be Neon has agreed to become a strategic partner with Habana Light Neon + Signs,...

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California City to crack down on handheld advertising signs

Two familiar tax-time fixtures may disappear from Hemet, California’s main drag now that the City Council has encouraged stricter enforcement of the city’s sign ordinance. Each spring, drivers on Florida Avenue are greeted by someone in a bumblebee costume standing at San Jacinto Street and someone...

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Does this sign catch your attention?

OAK LAWN, Ill. – Drivers passing through a suburb of Chicago will still have to stop, but they'll no longer need to do so "in the name of love." Oak Lawn, Ill., has removed comical remarks in octagonal shapes it placed under stop signs in an effort to get motorists to obey the law. Mayor Dave Heilma...

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Great sign, but will they see it?

So you need a sign for your business.. Where should your sign go, based on your building location and the traffic flow, for the most effective visual impact? Take a look at a site map of your location (Google maps are great for this) and answer these questions: 1. What are the main roads near your...

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4 ways digital signage can turn your brand into a cult following

From Jennifer Davis with The Business Journals: In today’s hyper-competitive world, it’s not enough to offer up the right products and services in the hope that people will seek them out. As the business consultant and blogger Peter Evans-Greenwood has pointed out, you must make your business a comm...

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Signs of the Past

When A.B.M. Auto Repair at 5433 North Clark Street in Chicago was recently torn down, it left the neighboring building wall exposed. A vintage mural ad for Coca Cola was unearthed, its slogan "Relieves Fatigue - Sold Everywhere - 5 cents" dates the ad to the early 1900's. Back then, advertisement...

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Dixie Square Mall - The story of a mall and an iconic sign

Dixie Square Mall opened in 1966 at a cost of $25 million dollars. The Harvey, Illinois mall had a grand opening in November with 50 stores committed to the facilities. By 1968 the mall had 64 shops, including a Woolworth, a Walgreen’s, a Montgomery Ward, and a Jewel supermarket. Triangle Si...

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4 commonsense reforms that would help Chicago small businesses

From Crain's Chicago Business Opinions - Elliot Richardson Chicago politicians recently have raised the minimum wage, mandated paid sick leave and passed other legislation focused on helping employees. Now it's time that they turn their attention to Chicago's job creators. It's a basic fact: Empl...

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