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Ghost Signs - Images From The Past

A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner. Ghost signs are found across United States, with many surviving examples in Chicago. Ghost si...

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Is your business brand male or female?

- BY Alexia Elejalde-Ruiz Chicago Tribune Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels. Is the brand male or female? "That one really caught me by surprise," said Niemann, CEO of Chicago...

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