The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers. A new restaurant needs eye-catching signage to attract customers. 2014 is proving to be a productive year for the sign industry as businesses grow and new businesses open.

Meeting face to face with customers and prospects is still the most effective way to determine the best sign for a business. Taking a look at at the business' main office can be helpful in discussing how the existing signage is effective and what can be done to improve and create a marketing advantage. Every municipality has a sign code that delineates what is allowed in terms of sign size, number of signs, digital sign capability. Understanding what signs are allowed can be helpful in figuring out what new signs can be installed. Often a larger sign not allowed by code can be approved by a variance to the sign code.

The best way to steer the economy's growth is to stand out. The best way to stand out is with signs that communicate and direct your customers and prospects. Parvin-Clauss Sign Company would be happy to help.