Blog: Brand Identity

Signs have lives too. This one's spirit is leaving its body.

Yes, it's cold and icy and in some parts, deeply snowy, but Chicagoans like to toss in some humor. Perhaps signs point to a hilarious Spring?

A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner. Ghost signs are found across United States, with many surviving examples in Chicago. Ghost si...

A great retail sign should capture the customer’s interest enough to read it; just like a great email subject line gets someone  to open it, or a compelling headline in a newspaper gets someone to read it. Here are seven tips to create compelling retail signage: Get to the point. We communica...

Do you own a sign purchased from White Way Signs in Chicago? Have you had a service contract with White Way Signs to maintain your sign? If the answer is yes, Parvin-Clauss Sign Company can help. White Way Signs recently filed for bankruptcy protection, leaving many businesses without a sign servi...

One of the things customers will notice when they first visit a business is the signs, directing them to where they need to go. It might not be something that businesses pay the most attention to, but way-finding and destination signage are markers your customers will rely on when navigating your bu...

By Lexy Gross with the Chicago Tribune: One of this year's "Chicago 7" buildings deemed threatened by a local preservation group isn't a building at all. Neon signs "throughout the city" made Preservation Chicago's annual list of the city's most endangered structures. The signs, which often be...

So you need a sign for your business.. Where should your sign go, based on your building location and the traffic flow, for the most effective visual impact? Take a look at a site map of your location (Google maps are great for this) and answer these questions: 1. What are the main roads near your...

To prevent another big sign like the one Donald Trump attached to his riverfront skyscraper, Mayor Rahm Emanuel is introducing an ordinance allowing new signs along the waterway but substantially reducing their size. Last June, through a spokesman, Emanuel called the Trump sign "awful" and in "very...

WEST ROGERS PARK — The towering "Z" Frank Chevrolet sign on Western Avenue was toppled and scrapped Wednesday, despite efforts to save the iconic neon sign, owner Chuck Frank said. The demolition of the sign was captured on video by a passerby Wednesday morning. Crews have been knocking down the for...