Wayfinding signs are a helpful and practical addition to any business large enough for people to lose themselves in. Navigating through shopping malls, hospitals, school campuses, and even city parks can be difficult and frustrating. Seeing those three, simple words, “You are here”, clearly inscribed on an eye-catching sign is the greatest relief in those situations, which is why we are here to help.
At the Parvin-Clauss Sign Company, wayfinding signage is more than a map. Rather, it’s expertly designed for the optimal vehicle or pedestrian traffic flow. We work with creative firms and experienced staff to develop comprehensive, environmental plans for your customers and patrons.
There are many ways your company can benefit from wayfinding signage, but it’s important to understand how and when your customers use signage in order to find the signs that best suit your unique needs. Here are some important factors to consider:
- Most people rely on their sense of direction once they’ve arrived at their destination. They rarely research the area beforehand.
- Most people assume that specific offices are located in certain areas, such as government offices located on downtown streets or manufacturing offices based in industrial areas.
- Most people rely on signs as soon as they’ve parked. An absence of signs can be frustrating and potentially prevent people from coming back to that area.
- Return visitors continue to rely on signs, even when they’ve patronized an area several times. They often use different routes during proceeding trips, or simply forget how to navigate the area.
Customers can’t do business with you if they can’t find you. Our clear, attention-grabbing wayfinding signs will not only guide your clients, they’ll also lead your company to new levels of growth. To learn more about how Parvin-Clauss can design and customize the perfect sign for your business, contact our friendly representatives today!