Blog

So you need a sign for your business.. Where should your sign go, based on your building location and the traffic flow, for the most effective visual impact? Take a look at a site map of your location (Google maps are great for this) and answer these questions: 1. What are the main roads near your...

From Jennifer Davis with The Business Journals: In today’s hyper-competitive world, it’s not enough to offer up the right products and services in the hope that people will seek them out. As the business consultant and blogger Peter Evans-Greenwood has pointed out, you must make your business a comm...

When A.B.M. Auto Repair at 5433 North Clark Street in Chicago was recently torn down, it left the neighboring building wall exposed. A vintage mural ad for Coca Cola was unearthed, its slogan "Relieves Fatigue - Sold Everywhere - 5 cents" dates the ad to the early 1900's. Back then, advertisement...

Dixie Square Mall opened in 1966 at a cost of $25 million dollars. The Harvey, Illinois mall had a grand opening in November with 50 stores committed to the facilities. By 1968 the mall had 64 shops, including a Woolworth, a Walgreen’s, a Montgomery Ward, and a Jewel supermarket. Triangle Si...

From Crain's Chicago Business Opinions - Elliot Richardson Chicago politicians recently have raised the minimum wage, mandated paid sick leave and passed other legislation focused on helping employees. Now it's time that they turn their attention to Chicago's job creators. It's a basic fact: Empl...

From ISA Industry News August 18, 2016 Signs are as important in city centers as they are in suburban and rural areas. But there is a growing realization—and acceptance—of the need for signs to help cities better serve visitors and locals alike. In the publication “Signs and the Downtown Experience,...

From Signweb.com To appropriate a Mark Twain quote, rumors of neon’s death have been greatly exaggerated. Granted, it’s unrealistic to expect its widespread return to illuminating enclosed channel letters or to brightening cabinet signs when LEDs or fluorescent tubing do so far more economically. Ho...

From ISA Industry News May 4 Distracted driving: it’s a strategy that some opposed to electronic message centers frequently cite as a reason to prevent installation of these signs. Yet research published by the Signage Foundation shows there is no statistical correlation between the installation of...

From Crain's Chicago: After sitting empty for years, the historic former Chicago Defender building in Motor Row has a new owner and a new tenant. Ventures led by Chicago developer Alexander Pearsall paid $6 million for the newspaper's former headquarters at 2400 S. Michigan Ave., an adjacent land...

Your exterior signs are your company’s first impression. So go outside and take a look at your signs. Better yet, drive past a few times and imagine you are a potential customer and ask yourself these questions: 1. Is your sign visible? Are there obstructions such as bushes or trees that hide portio...