Blog: Brand Identity

From Chicago Magazine: About a year and a half ago, Glenn Fahlstrom left his eponymous restaurant near the Montrose Brown Line stop, Glenn’s Diner, at the end of a long legal dispute that left his ex-partners with the restaurant, complete with Fahlstrom’s own first name. At the time, he sounded sa...

Your business is opening and you need a sign. You decide on the design, size, material, and color while your sign company checks with the municipality to see what's allowed. And it turns out your sign is larger than the village code stipulates. But given the busy roadway it faces, the speed limit of...

Dallas-based FedEx Office conducted a survey evaluating how signage helps small businesses attract customers. The survey was based on responses from 503 businesses reporting at least $100,000 in annual revenue and employing 5–100 employees. Results showed different preferences for types of signs and...

The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers. A new restaurant needs...

We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign....

Hundreds of people drive by your business and see your exterior signage. How well does your sign illuminate? Like many businesses in the area, you may have noticed that your sign illumination is a challenge in the colder winter months. Converting your signs to LED illumination is a smart and energy...

Chicagoland weather is certainly uncertain: 60 degrees one day, a blizzard a few days later. The weather may be unreliable in the Midwest but it helps to rely on a sign company that's used to the weather when you're planning your sign project When your exterior sign project can't wait, choose a desi...

Shan Li Los Angeles Times 10:02 a.m. CDT, September 17, 2013 Panera Bread Chief Executive Ron Shaich can afford to eat just about anywhere. But for one week the millionaire is shelling out no more than $4.50 a day as part of an effort to see how people on food stamps live.Called the SNAP challeng...

Reebie Storage & Moving is now open in Naperville, Il, and their recognizable sphinx logo on their signs is their brand identity. How did it come about? Founded in 1880, Reebie's logo evolved in 1922 when they had their 2325 N Clark building in Chicago designed in the Egyptian Revival style of...

From the International Sign Association: How can you make the most of your Business Signs? Your signs should Attract new customers, Brand the business and Create impulse sales. Attract New Customers Research indicates that 85% of your customers live or work within a five-mile radius of your busine...