A well-designed business sign can improve your brand identity and customer opinions. Your company's signage plays an important role in setting itself apart from nearby establishments.

If you want to improve your business, you must design a suitable sign for the location. This article will cover the steps to design the ideal business sign and why Parvin-Clauss makes business sign installations a breeze. 

Understanding Brand Identity

Every business signage installation starts with an initial concept for the brand identity and messaging. This step is important and should not be rushed to ensure the best results for your sign that lasts for years.

All details of the business signage should be established, from the coloring to the font of the sign. When you have a detailed understanding of the brand identity, there will be no confusion during the creation process. 

Picking a Sign Style and Placement

The type of sign you install will differ depending on the type of business and placement options. Sign styles will have different visibility, complexity, and installation requirements. 

Some of the most popular business sign styles you can choose for your space are:

  • Digital Signage
  • Monument Signs
  • Channel Letter Signs

Working with a Professional Signage Company

Professional signage companies will help to improve the design and installation experience. With past experience, a signage provider can help you design the ideal option for your business.

When working with a professional signage company, you should choose an option that values communication. Clear communication channels will remove the hassle of signage installation.

Scheduling Regular Sign Maintenance

Once the business sign is installed, it's crucial to consider performing regular sign maintenance. The maintenance will help to keep the sign looking its best and to repair any potential problems. 

Depending on the weather conditions in your area, the sign maintenance frequency will differ. However, you should have it planned as regular upkeep to ensure the sign is in tip-top shape. 

Request a Business Signage Consultation Today

Parvin-Clauss is a top-rated signage company helping Chicago businesses. If you want a sign that attracts customers and improves your brand's image, we are the team you need by your side.

Contact us today to request a free consultation and learn more about our commercial signage options. Call to speak with one of our friendly representatives or fill out the online quote form to get started. We will work with you to create the ideal business sign.