Cubs ownership would like to install some digital signs along the back wall above the bleachers. These digital signs would flash and scroll numerous ads, resulting in marketing revenue that would offset the 300 million dollar plans to upgrade areas of the landmark stadium.
At odds with this proposal are the owners of the rooftop bleachers that surround the field. There aren't a lot of places to install signs at Wrigley; the proposal to utilize the bleacher back wall would obstruct the view of the rooftops, a unique Cubs fan extension that adds to Wrigleyville's neighborhood charm and tradition. The rooftop owners do shell out 17% of their profit to the Cubs, so perhaps they'll be able to have a say in this 11th hour marketing project. In fact, the rooftop owners have offered to have these digital signs installed behind the bleachers on their roofs with the revenue going to the Cubs.
But where does it end? Do we need this excess of sign distractions because the game of baseball, or more specifically the Cubs, won't hold our attention? Is this just a Wrigleyville amusement ride for tourists, so make sure your brand and product placement are front and center? What has baseball become?
Or might it be the result of our short attention span society, who can't sit still and watch the game of baseball if their life depended on it. So as our focus shifts from the game, to the beer vendor, to our latest snap chat, to the dazzling array of digital signs, perhaps it would be advantageous to see an ad for Flacos Tacos at 3530 N Clark flash across the Wrigley Jumbotron, so we know where to get a tasty burrito after the game.
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