A great retail sign should capture the customer’s interest enough to read it; just like a great email subject line gets someone  to open it, or a compelling headline in a newspaper gets someone to read it. Here are seven tips to create compelling retail signage: Get to the point. We communica...

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Have you ever been stuck behind a truck and unsure whether to overtake it because your view of the road ahead is obscured? To overcome this potentially dangerous situation, Samsung has revealed its "Safety Truck," which allows you to ‘see-through’ the truck to the traffic ahead. The...

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Do you own a sign purchased from White Way Signs in Chicago? Have you had a service contract with White Way Signs to maintain your sign? If the answer is yes, Parvin-Clauss Sign Company can help. White Way Signs recently filed for bankruptcy protection, leaving many businesses without a sign servi...

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By Dawn Rhodes Chicago Tribune Glen Ellyn's electronic message board in downtown Glen Ellyn comes with $102,000 price tag. The LED sign will replace the monument sign at Main Street and Crescent Boulevard, a dual-facing sign village employees change manually. Village trustees voted in late April...

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One of the things customers will notice when they first visit a business is the signs, directing them to where they need to go. It might not be something that businesses pay the most attention to, but way-finding and destination signage are markers your customers will rely on when navigating your bu...

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From The Chicago Tribune: Steel beam by beam, metal spoke by spoke, construction workers at Wrigley Field are building the support of a structure that forever will change the game-day experience for Cubs fans. The jumbo-sized left-field video board, the Cubs insist, will be up and operating for...

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By Lexy Gross with the Chicago Tribune: One of this year's "Chicago 7" buildings deemed threatened by a local preservation group isn't a building at all. Neon signs "throughout the city" made Preservation Chicago's annual list of the city's most endangered structures. The signs, which often be...

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So you need a sign for your business.. Where should your sign go, based on your building location and the traffic flow, for the most effective visual impact? Take a look at a site map of your location (Google maps are great for this) and answer these questions: 1. What are the main roads near your...

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To prevent another big sign like the one Donald Trump attached to his riverfront skyscraper, Mayor Rahm Emanuel is introducing an ordinance allowing new signs along the waterway but substantially reducing their size. Last June, through a spokesman, Emanuel called the Trump sign "awful" and in "very...

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WEST ROGERS PARK — The towering "Z" Frank Chevrolet sign on Western Avenue was toppled and scrapped Wednesday, despite efforts to save the iconic neon sign, owner Chuck Frank said. The demolition of the sign was captured on video by a passerby Wednesday morning. Crews have been knocking down the for...

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Parvin-Clauss Reviews

The entire process from start to finish with Parvin-Clauss has been incredible. The major highway signage for my client turned out excellent. Working with Lisa Voight Staszak was a wonderful experience. Thank you to your entire team!


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