wayfinding signs

A large business or college campus can start to become a maze that's confusing for visitors. Whether it's a client trying to find the right meeting room or a student touring campus, wayfinding signs help to clear up the confusion.

At Parvin-Clauss, we provide wayfinding signage design, fabrication, and installation services. This article will cover the benefits of investing in wayfinding signs. 

Create a Welcoming and Professional Environment 

Once a visitor arrives on campus, the wayfinding signs helps to guide them throughout. From the beginning, the visitor will utilize wayfinding signs to find parking and will continue to be used throughout various stages of the visit. 

The wayfinding signs send a message that your business focuses on order and navigation. These signs show that you've made the effort to make visits easy and stress-free on your campus. 

Seamlessly Guide Visitors 

Utilizing wayfinding signs doesn't end once they enter the campus. The signs should be spread throughout, guiding visitors from the outdoor environments into the indoor spaces.

The wayfinding signs should be consistent, helping to create a seamless path for everyone. When wayfinding signage is done correctly, it helps people feel in control and allows them to find their intended room more smoothly. 

Highlight Your Brand Throughout The Campus

Wayfinding signs can help to reinforce your branding and incorporate components of your brand identity. The signs can include things such as the following:

  • Company Logo
  • Company Color Scheme
  • Specific Fonts

The consistency of the design brings confidence to visitors that they are in the right place. Additionally, it is an easy way to extend your branding and create a professional image.

Reduce Interruptions and Improve Efficiency

When visitors are lost, the most common reaction is to ask for help. Wayfinding signs help to reduce the number of visitors that need help with directions and improves efficiency among staff.

If you find that your employees are often taken away from their primary duties to help assist someone in finding a destination, this is a sign that the area needs wayfinding signs. 

Request a Free Commercial Signage Service Quote Today

Parvin-Clauss is a top-rated signage company with decades of experience. Contact us today to request a free pricing estimate and learn more about our service options. 

Call to speak with one of our friendly representatives or fill out the online quote form to get started. We will provide a consultation to learn more about your signage needs.