As a business today, it's crucial to have a sign that attracts customers. The signage of your business can make or break the visibility that potential customers have around your property.

Parvin-Clauss is a professional sign company that has helped countless Chicago businesses with their signage. This article will cover the steps of proper signage design.

The Fundamentals of Sign Design

​Signage design includes principles that every sign should follow for effective brand visibility and image. An important design feature is a sign easily read from the intended viewing distance. 

When designing the sign, you should set a clear objective that guides the design decisions. If you are making a storefront sign, you should have letters that people passing by can read.

Material Selection and Durability

When choosing materials for your sign, you should choose an option that matches your environment. Picking the wrong material will lead to reduced longevity and poor weather resistance.

A signage company will provide you with a list of material options and their maintenance requirements. You should choose an option that suits the weather conditions and your budget. 

Typography and Color

A sign should be an extension of your branding and have legible fonts that anyone can easily read. Attempting to use a hard-to-read font could make the sign work against you and your business efforts. 

Additionally, the color should provide contrast so the writing stands out to the reader. During the design process, you can test different color combinations until you find the best option. 

Location and Environment

Analyze different locations around your property in search of the best sign placement. Consider obstacles that could affect the view and natural or artificial lighting throughout the day. 

A reputable signage company will make recommendations for the best location. The sign will be clearly visible from the intended distance and be optimized for traffic patterns in your local area. 

Request a Free Sign Design Estimate Today

Parvin-Clauss is a professional sign company that helps businesses with their branding. If you want to take your business's brand and visibility to the next level, don't hesitate to work with us.

Contact us today to request a free pricing estimate and learn more about our service options. Call to speak with one of our friendly representatives or fill out the online quote form to get started. We will provide a consultation to learn more about your business's signage needs.