Business signs serve several important purposes. Some signs define the business and attract visitors; some signs serve directory purposes, and others offer useful information about various products and services.

It’s no wonder that sign design plays an integral role, ensuring that every sign serves the right purpose in a clear and impactful manner. However, the process of finding the ideal sign design might be challenging, especially if you don’t know where to begin.

Below are the basics of what goes into creating the right sign design. With these steps in mind, you can know what to expect when it’s time to design signage for your business.

Choose Your Ideal Sign Type

One of the main purposes of commercial signage is to help your business stand out in an attractive and professional manner. Custom signs are essential, allowing you to find a style that works for your needs without looking like everyone else.

When creating custom signs, the first step is to determine which sign type is best for you. Most business signage will fall under the following categories:

·         Channel Letter Signs: These are custom-made letters that are installed on the exterior of commercial buildings.

·         Pylon and Monument Signs: Introduce visitors to your business with pylon and monument signs. Monument signs are installed at eye level, usually among shrubbery. Pylon signs tower above your business to attract the eye from far away.

·         Digital Signage: LED and LCD display signs are used in a variety of ways to display or stream information in an appealing manner.

·         Wayfinding Signs: Help visitors navigate their way through your parking lot and interior with wayfinding signs.

·         Marketing Signs: Marketing signs advertise your business using attractive designs and strategic placing.

·         Interior Signs: Interior signs serve many purposes. These include vinyl letters or graphics, braille signs, modular signs, directories, and more.

Select the Best Color and Font

After you have chosen your sign type, the next step is to create a design that suits the needs of your business. Talented signage design artists will help you choose the font and color of your signs lettering and discuss any brand-specific logos or messages that you want displayed.

Review the Design Mockup

After your design is complete, a mockup is created for you to review before the sign manufacturing can begin. You can make changes to the sign design as needed or approve the design for manufacturing. At this time, your contract is finalized, and any necessary financing plans are arranged.

Learn More About our Signage Process

At Parvin-Clauss, we provide a variety of options for custom business signage in the Chicago area and nationwide—and we’ve proudly done so since 1952. Contact us today to learn more about our signage process or for a professional design consultation. Our talented team is eager to help you find the right sign design for your every interior and exterior business signage need!