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Yes, it's cold and icy and in some parts, deeply snowy, but Chicagoans like to toss in some humor. Perhaps signs point to a hilarious Spring?

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Kim - Parvin-Clauss Signs, The signs are in and they look great. I can't say enough about your installers and the professionalism that was shown throughout the installation. Mark and Neal did an excellent job under adverse conditions. Thank you and Brian for all your cooperation throughout this...

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A great retail sign should capture the customer’s interest enough to read it; just like a great email subject line gets someone  to open it, or a compelling headline in a newspaper gets someone to read it. Here are seven tips to create compelling retail signage: Get to the point. We communica...

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So you need a sign for your business.. Where should your sign go, based on your building location and the traffic flow, for the most effective visual impact? Take a look at a site map of your location (Google maps are great for this) and answer these questions: 1. What are the main roads near your...

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Your business is opening and you need a sign. You decide on the design, size, material, and color while your sign company checks with the municipality to see what's allowed. And it turns out your sign is larger than the village code stipulates. But given the busy roadway it faces, the speed limit of...

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Dallas-based FedEx Office conducted a survey evaluating how signage helps small businesses attract customers. The survey was based on responses from 503 businesses reporting at least $100,000 in annual revenue and employing 5–100 employees. Results showed different preferences for types of signs and...

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The sign industry can be a barometer for the economy. When business is improving, it's time to expand and put up a new sign. When there's a profitable quarter one can improve the business campus wayfinding signs. A new development needs signs to direct prospects and customers. A new restaurant needs...

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We probably drive our regular route to work hundreds of times. Our thoughts may be elsewhere when we drive past the chiropractor, pet supply store, bank, storage company, but when we need those services the sign and logo pops into our heads. That's the lasting impact of a business' exterior sign....

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Shan Li Los Angeles Times 10:02 a.m. CDT, September 17, 2013 Panera Bread Chief Executive Ron Shaich can afford to eat just about anywhere. But for one week the millionaire is shelling out no more than $4.50 a day as part of an effort to see how people on food stamps live.Called the SNAP challeng...

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Reebie Storage & Moving is now open in Naperville, Il, and their recognizable sphinx logo on their signs is their brand identity. How did it come about? Founded in 1880, Reebie's logo evolved in 1922 when they had their 2325 N Clark building in Chicago designed in the Egyptian Revival style of...

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